The early popularity of Dongfang Selection was completely a result of capital cashing out and the use of water armies to create momentum.
For New Oriental Education & Technology Group, it is difficult to be optimistic about their bureaucratic management style and immature live-streaming e-commerce chain, except for those water armies.
For Yu Minhong, being able to survive, even if it means becoming someone he dislikes.
Therefore:
- New Oriental will eventually become a discarded child of capital, because it is determined by the company's genes and values;
- Yu Minhong can be considered a successful businessman, but definitely not a good entrepreneur!
Dongfang Selection has become something Yu Minhong dislikes?
By relying on knowledge to sell products, the knowledge content of Dongfang Selection is visibly decreasing.
Many fans have noticed that compared to last year, Dongfang Selection now has fewer bilingual teaching sessions, fewer small essays from the hosts, and a decrease in the frequency of the small whiteboard. Instead, the hosts focus on introducing the ingredients, origin, price, preparation, and consumption methods of the products. The live-streaming room has even turned into a mukbang scene.
As the helmsman of Dongfang Selection, Yu Minhong does not hide his disdain for traditional sales-oriented live-streaming e-commerce.
Recently, when attending an event, Yu Minhong said, "The characteristic of live-streaming is the ability to speak well, but I completely look down upon the shouting and buying and selling on the internet. I believe it should be a calm and knowledgeable explanation of the products, while also spreading other knowledge."