TikTok is grabbing WeChat's rice bowl! It has limited features and many issues, users say, "We don't need a second WeChat."

Jan 4, 2023#抖音 #微信72

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WeChat's social features are deeply ingrained and it is difficult for other apps to compete. The cost of changing user habits is high and without special features, users are unlikely to download a "lite" version of WeChat while using other apps. Instead, ByteDance should focus on improving the internal social features of TikTok to establish a competitive advantage. TikTok's chat function is currently limited and lacks key features such as voice and video messaging and group forwarding. Some users have expressed that they do not need a second WeChat.

The social attributes of WeChat have become deeply rooted, making it basically impossible for other software to seize the market through social attributes.

The cost of changing user habits is too high. If there are no very special features, why would users want to download a "lite version" of WeChat while using TikTok?

If ByteDance wants to enter the market using social functions instead of other highlight features, it would be easier to optimize and transform the internal social functions of TikTok to establish a moat.

TikTok is competing with WeChat! There are many problems with its single function, and users say, "We don't need a second WeChat anymore."

Sina Technology's test found that although "TikTok Chat" is seen as another major move by TikTok to enter the social market, the current "TikTok Chat" still appears very rudimentary. Even compared to the built-in chat module in the TikTok app, there are differences in functionality such as the inability to send voice messages, videos, and forward to groups.

Some users on social platforms have openly stated that we no longer need a second WeChat.